Le Festival de Cannes got underway yesterday bringing Hollywood to the French Riviera. Among the highlights expected this week? The debut of Sir Ridley Scott's Robin Hood and Oliver Stone's Wall Street sequel.

But it's not the films that interest us. It's the fashion shows.

First up, the Robin Hood premiere: Kate Beckinsale and Eva Longoria (pictured above), in particular, did not disappoint the fashion gods. Both showed up in frilly frothy gowns with dramatic trains of tiered chiffon worthy of the crimson carpet. Beckinsale chose Marchesa. Longoria was in Emilio Pucci. (Pucci, by the way, has created a limited edition caftan to be sold in their Cannes boutique to celebrate the festival.)

Cate Blanchett attended a press conference in an elegant in a Giorgio Armani Privé daytime dress and later made an entrance (and headlines) in a black, off-the-shoulder gown designed by the late designer Alexander McQueen. The dress is emblazoned, front and back, with a silver eagle taking flight and was part of the last collection designed by McQueen before the designer killed himself in February.

Meanwhile, Salma Hayek debuted the first ever haute couture collection from Gucci Premiere in the form of a deep red Bordeaux silk one-shoulder draped gown. Yes, surprisingly, the Italian house has never in its history produced an haute couture collection.